Book Review: Blog Inc. by Joy Deangdeelert Cho

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As you know, one of my New Years Resolutions is to read more. Specifically, I’m aiming to read at least one book per month that relates to what I’m trying to do professionally. Personally, I believe you never stop learning. You should always be reading, researching and trying to increase your knowledge. So without further adieu…

For January, I’ve read Blog, Inc.: Blogging for Passion, Profit, and to Create Community by Joy Deangdeelert Cho. Joy is a fellow mommy blogger and in addition to this and other books, she is the author of Oh Joy!, a lifestyle blog that combines her passions of travel, fashion, home decor and more. It also includes an in site shop that features exclusive products she has collaborated with others to design. Needless to say, it’s pretty fabulous!

I loved this book! It really motivated and educated me about blogging. One of the most important things that I can say is that it’s a must-read for all blogging levels. From someone who is brand-spanking new to blogging and needs to learn terms like “url” and “web host” to a seasoned pro who is looking to take their blog to the next level with sponsorships and media kits. All blogging levels can take away knowledge from this comprehensive resource as Joy walks you through every step from idea to finished product.

One of the struggles I’ve faced entering the blogging world is finding other established bloggers that I can glean from. In the book, Joy features several interviews with established bloggers from various backgrounds and fields. Not only are the interviews inspirational but they gave me a chance to learn from other established bloggers that I may not have found without reading it. I visited many of the interviewee’s sites, perused them and saw different techniques that inspired me during the development of my own personal style.

As straight-forward as it may seem, there are many intricacies to having a blog that newbies (and even some veterans) might not consider as blogging is not entirely regulated yet. Joy thoroughly examines these details from legal considerations to financial concerns and helps you to navigate safely through them with a solid foundational understanding. I really appreciated that as someone who is looking to make her blog a legitimate, upstanding business.

Blog, Inc is not a book I just read and put away on my bookshelf. It stays on my desk as a resource I use frequently through the development of my blog, as such, I can confidently recommend this to anyone who has thought of blogging as a hobby or for profit as well as anyone who is already blogging and wants to grow and learn more.

Thanks for reading!